As you might expect, the internet is awash with wedding sites offering a “weddings” experience that looks and feels more like a real event.
The reality, however, is that the wedding website’s real goal is to lure you in with its promises of the perfect experience.
For example, there’s the “Wedding of the Week” feature, which will automatically show you a picture of the wedding in question at 5:00 p.m. local time (1:00 a.m., Pacific time) the day before the event, the date and time, and even the venue.
There’s also the “Catering” feature which will let you set up a table and choose from a list of pre-approved food vendors, as well as a “Bridesmaids” section with a selection of dresses and accessories.
This kind of catering-themed marketing has been going on for years, but the trend has been especially popular with millennials, who have been particularly susceptible to “weds” as a way to connect with potential partners.
While some of these wedding websites have more stringent vetting procedures, many are still catering to a younger audience.
This is especially true for sites that offer a “catering wedding” feature.
This can be used to sell you a “deluxe” meal and “special wedding” tickets, or offer a discount for a quick walk down the aisle.
The bottom line: The more “watered down” the wedding, the more likely it is that you’ll fall in love with the bride, but that’s no guarantee of the real wedding.
As such, you should never buy a wedding website if you don’t want to fall in and fall for a fake bride.
Follow Robyn Urback on Twitter: @Robyn_Urback